Everyone who works in digital advertising shares a responsibility to make our industry more environmentally sustainable. Here we've pulled together the work we are doing with our members to minimise the industry’s impact on the environment, as well as the steps we’ve put in place to get our own office and business operations in order



To help to make environmental credentials more accessible and improve the focus of the industry, 我们与会员一起设计了一套可持续发展常见问题解答. They highlight how companies are reducing their carbon emissions and what they set out to achieve in the future. 现在就探索一下回应以及如何参与进来.



An essential first step is to ensure that we all understand the key terms and use the same language when talking about sustainability. 从B型企业到绿色光泽,我们与我们的成员合作 可持续发展集团 解释定义以及它们与彩乐园dsn的关系.


我们整理了一份方便的指南,列出了哪些培训课程, workshops and qualifications are available for you to get to grips with environmental sustainability in our industry



There is a lot happening in the sustainability space and it can be hard to know how to get involved. 来帮你导航, we've produced a handy grid to keep track of all the different sustainability initiatives across the advertising industry, 以及他们的进步.


作为零广告网的一员, IAB UK is committed to helping the advertising industry hit net zero by 2030. 从我们如何使用能源, 我们办公室的产品, we have set about reviewing internal operations to ensure the IAB is as environmentally sustainable as possible.

Find out what we're doing internally to cut our carbon footprint - you might find some helpful advice your company can apply to its own practices. We know that this process isn’t finite and we will continue to review our operations to ensure we’re doing everything we can as new solutions and strategies emerge. 目前,主要行动包括:

• Partnering with charity Thames21 to participate in river clean-ups and reforestation

• Implemented eco-friendly products in our office to reduce water usage by 60%



随着商业可持续发展势头的增强, we launched ‘IAB展示变革’ to spotlight our members’ efforts and inspire others. 有什么要补充的? 如果你是IAB英国会员, you can submit a case study of standout internal practices or an external campaign that helps to drive greater sustainability in the digital advertising industry.


The aim of this group is to help IAB UK members understand how they can best reduce their carbon emissions and fulfil their environmental commitments in the digital media supply chain. 成员合作制定最佳实践指南, 分享他们在这个空间所做的工作, learn about relevant initiatives and work to create standardisation in a fast-developing ecosystem. The group is open to all IAB UK members and ideal for team members who take an active role in determining and influencing their company’s climate strategy.




这篇文章由IAB UK广告技术经理撰写, 帕特里克损害, get to grips with the challenges and considerations surrounding creative ad load size, 专注于小而有影响力的改变.

IAB成员在LS 2023


After IAB成员s shared actions they’re taking to create a more environmentally sustainable industry, we’re turning our attention to what more needs to change in order for our industry to hit net zero by 2030 - a goal that is just seven years away.


7 ways digital advertisers are helping the industry reach net zero by 2030

We asked IAB成员s to share one action that they’re most proud of when it comes to creating a more environmentally sustainable industry, highlighting how companies and individuals are prioritising efforts to tackle climate change.



Our monthly member get-together at IAB UK HQ saw the focus shift to sustainability with guests from the Advertising Association, 宏盟传媒集团, 邮件Metro Media和PubMatic.




由IAB技术实验室的可持续发展工作组创建, ‘The Sustainability Playbook’ is a tool to guide and assist industry professionals in making advertising more environmentally friendly.



Ad Net Zero is the advertising industry’s drive to reduce the carbon impact of developing, 制作和运行广告达到真正的零净值. It provides insightful guides as well as a five-point action plan as a framework for this transition.



2023年1月发射, Tech Lab's initiative aims to promote visibility into and accountability for carbon emissions across the digital advertising ecosystem and provide a means for buyers to enforce their emissions 标准 programmatically.



The aim of this group is to help our members understand how they can best reduce their carbon emissions and fulfil their environmental commitments in the digital media supply chain.



The IAB UK 成员库 gives our members a space for their news and opinions around a range of challenges in our industry. 要深入了解文章, 研究, 播客和更多关于彩乐园dsn的可持续性, 现在就来听听我们会员的见解吧.


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